Google Ads for Small Businesses

Show Up on Google Right When Customers Are Searching

I set up and manage simple, focused Google Search campaigns for small and local businesses, with clear tracking so you can see what your ad budget is bringing in. I start small and only scale what works.

What I set up for you

A clean campaign built around one clear goal: calls, enquiries or bookings.

  • Google Ads account and conversion tracking
  • Keyword research and negative keywords
  • Ad copy and ad extensions
  • Location and call targeting for local businesses
  • Monthly report in plain language
Request a Free Consultation
Free consultation first
Small budgets, careful start
Tracking before spending
Work done by me personally
What's Included

What I Do With Google Ads

I'm newer to paid advertising than to SEO, so I keep campaigns simple, start with modest budgets and check the numbers often.

Goals and tracking

Before spending anything, I set up conversion tracking for calls, forms or WhatsApp clicks, so we know which ads actually bring enquiries.

Search campaigns

Ads that appear when people search for what you offer, built on researched keywords and cleaned with negative keywords to avoid wasted clicks.

Local and call campaigns

Show your ads to people near you, with call buttons and location details, which suits restaurants, clinics, travel and service businesses.

Ad copy and extensions

Clear, honest ad text with extra details like phone numbers, sitelinks and callouts, written to attract the right customers.

Landing page tips

Ads only work if the page they lead to is clear. I suggest simple changes to your page so more visitors contact you.

Monitoring and reports

I review your campaigns regularly, pause what isn't working and send a simple monthly summary with next steps.

Ads or SEO?

When Google Ads Makes Sense

Both bring customers from Google, in different ways. Often they work best together.

Google Ads

  • Results can start within days of launching
  • Good for offers, new businesses and urgent services
  • Stops when you stop paying

SEO

  • Builds slowly over a few months and keeps working
  • Good for long-term, low-cost visibility
  • Learn more about my SEO service
How It Works

A Simple 4-Step Process

1

Discuss goals

We agree what you want from ads (calls, enquiries or bookings) and decide a safe starting budget.

2

Set up

I create the account, tracking and first campaign, and you approve everything before it goes live.

3

Launch and watch

I check the campaign closely in the first weeks, remove wasteful searches and improve the ads.

4

Report and decide

You get a plain-language report, and we decide together whether to continue, change or scale up.

Is This For You?

Who I Work Best With

A good fit if you

  • Have a website or landing page and want more enquiries quickly
  • Run a local, service, travel or small online business
  • Can set a modest monthly ad budget and give it a few weeks
  • Want to see clearly where your money goes

Please note

  • Your ad budget is paid directly to Google. My fee is separate
  • I can't guarantee a number of leads, sales or a return on spend
  • Without a clear website or offer, ads can waste money, so we fix that first
FAQ

Google Ads Questions Answered

How much should I spend on ads?+
It depends on your business, location and how competitive your keywords are. We start with a small test budget you're comfortable with, learn what works, and only increase it if the numbers make sense.
Who pays Google, and who pays you?+
You pay your ad budget directly to Google through your own account, so you always control the spend. You pay me separately for setup and management.
How soon will I see results?+
Ads can start showing within a day or two, but it usually takes a few weeks of data to see what really works and to improve it.
What access do you need?+
I'll ask you to give me access to your Google Ads account (or help you create one), so you never need to share your password. The account always stays yours.
Can you improve my existing Google Ads account?+
Yes. I can review it, find wasted spend or missing tracking, and suggest fixes. Request a free consultation and I'll take a look.
What does it cost?+
It depends on the scope and size of your campaigns. I offer fair starter rates. Request a free consultation and I'll suggest a plan that suits your budget.

Thinking About Running Google Ads?

Request a free consultation. We'll talk about your goals and budget and see if ads make sense now, with no pressure to buy.

Get a Free Consultation Contact Me